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.netArt AWARDSite of the MonthAs our first site of the month, .netArt is proud to present "Giglio's Stores", by Mirco Pasqualini for Giglio S.r.l. of Palermo. This is a definitely low-end Flash site, which makes a bold use of this animation technology from Macromedia to present commercial content in a rather creative way. "...it's not Flash itself that makes great websites" 
Sito: "Giglio's Stores" http://www.giglio.com/ NA: Was the idea of the movie yours or the client's? And, if yours, could
you tell us something about the reactions of the client during the making and
at finished project.  MP: Well, I liked www.nitro.com, published right when I was developing some ideas regarding a possible movie, but I was finding it too limited. I wanted to make something more interactive, even if less rich in animations. NA: What were the targets of this site? Did you get them? What kind of users did you have in mind? MP: The average user was clear since the beginning: he had to be from about 20 years old up to 40, being a person employed in a stable work, using the internet in his spare time; he had to cure his aspect, follow the media and the trends with attention, but above all he should have loved to find websites "cool & amazing" on the Net. In practice the motto was: "if he passes from here we have to stop him on our site" and his first reaction should have been to email his friends about us, telling something like: "go and see this site, it's tremendously cool!". NA: Let's talk about the making of the movie: how long did it take? What technologies did you use to digitalize the images: digital cameras and vectorialization/animation in flash? MP: It took about two months, even if it was a work done in my spare time, since at the time of the making my primary job was not the one of webdesigner. The site has been completely made in Flash 3, even if Flash 4 shipped in the same period but being there no particular needs to use it I preferred the older version, even for a reason of compatibility and diffusion of plug-ins. All the images of the actors were shot with a common videocamera and then digitalized and posterized in Photoshop, to obtain a better colour quality, and finally converted into vector shapes in Flash. The images of the shops were taken from some photos given from the client, while the images of the underground... well, I think it's one of the most virtual underground of the history, since it was done from a series of shots of the biggest undergrounds of the world: Toronto, New York, Tokyo, Milan, ecc... I'd like it to give the idea of wideness. NA: The actors, the music... tell us something about the co-operators. MP: The actors? Friends, taken here and there. Regarding the co-operators, a special thanks to Alessandro Celio (a dearest friend) who helped me with the storyboard and the dialogues. My enormous lack in literacy suggested me not to write anything, in order not to make grammar or syntax mistakes ;) For the music another friend of mine, Giorgio, gave me the Funky and Soul rhythms, 'cause I had a very clear idea of what feeling should the movie conceive! Then I worked on my own on the arrangement, selection, mixing, where and when put the texts, ecc..  MP: Of course, I realised the site from A to Z, it's my job! The dynamic part had to be a sort of "lark-mirror", while the static one had to be fast and functional, to give information on the "Giglio" world. NA: What do you think of the future of flash and the impact that it had and it will have on the communication on the internet? MP: Flash had surely a great impact on the Net, and still it will but what made it great is that, having no concurrent, Macromedia could build a standard on the Net. Anyway this won't surely state the end of HTML or of other technologies because it's important to understand that it's not Flash itself that makes great websites. In my opinion there are some "static" websites that I define as artistic masterpieces. Too bad in the Net there are many terribly ugly and bad projected websites made in Flash.
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